Real Estate
Home›Real Estate›Residential›High-end automakers expand branded condo presence in M…
High-end automakers expand branded condo presence in Miami
The dealmaking spans multiple luxury brands, including Pagani, Bentley and Aston Martin, as developers market car-linked residences tied to global manufacturers.
Automakers are increasingly partnering with residential developers to sell branded condominiums in Miami, with the city emerging as the top US market for residences associated with car brands, according to NYT Business.
NYT Business reports that Pagani, Bentley, Aston Martin and other high-end automakers are among the brands teaming up with condo developers, helping consolidate Miami's position in the category of branded residences.
The strategy reflects a broader push by luxury manufacturers to extend their brand beyond vehicles, by linking specific car brands to premium residential developments.