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Real REMAX Group ends plans to grow Motto Mortgage franchises

The company said it will stop selling new Motto Mortgage franchises and will instead focus on building a unified mortgage platform.

Reported · Written up by our desk · Residential

Real REMAX Group will no longer sell new Motto Mortgage franchises, choosing instead to prioritize investment in a unified mortgage platform, according to HousingWire. The change follows Real REMAX Group’s post-acquisition approach after the deal closed on Monday. HousingWire reports that the company previously indicated in late April 2026 announcements that REMAX and Motto Mortgage would continue operating under their current brands, with REMAX later reassuring Motto Mortgage franchisees that the brand would be maintained as a dedicated franchise model.

HousingWire also reports that leadership changes are part of the transition. Vic Lombardo, president of REMAX’s mortgage services, stepped down, and Kate Gurevich, CEO of One Real Mortgage, assumed the mortgage services role.

The spokesperson for the newly formed Real REMAX Group told HousingWire that existing Motto franchisees should keep running their businesses as usual, with flexibility that includes the option to mutually terminate franchise agreements. For franchise owners who do not mutually terminate, the company said it remains committed to supporting them and honoring obligations under existing agreements.

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