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Investor strategy that beat Big Tobacco now targets Meta and social media

The CNBC story centers on how Mike Moore’s approach could be applied to Meta’s social media business after prior tobacco wins.

Reported · Written up by our desk · Sectors

CNBC Markets highlights a strategy associated with Mike Moore, who previously beat Big Tobacco, and asks whether a similar playbook can be used against Meta and social media.

The article frames the question around whether the same tactics that helped in tobacco could translate to a very different advertising and user engagement landscape tied to Meta’s social platforms.

CNBC World runs the same theme, focusing on whether the Moore approach can generate results in social media markets as well.

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