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Amazon shares slip after FTC alleges hidden ad fee scheme
Amazon stock declined after the US Federal Trade Commission alleged the company collected billions of dollars through hidden advertising fees, including surcharges tied to merchants’ ad spending.
MarketWatch reports the FTC claims Amazon artificially increased floor prices during peak shopping periods, effectively raising the amount advertisers paid.
The FTC’s allegations center on how Amazon’s advertising pricing operated around high-demand times, according to the report.
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