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NYC agent says more conversations beat better leads
The article recounts deals including a nearly $5 million listing that stemmed from a missed chance to speak up about services, and a just under $3 million purchase that followed a rental inquiry.
HousingWire describes how one New York City residential agent shifted focus from chasing better leads to having more conversations, arguing that relationship-driven outreach can convert opportunities that otherwise slip by.
The agent cites an early-career experience in rentals, noting they were thriving in rental transactions but ended the year without any home sales, after which a manager told them they did not need better leads, they needed more conversations.
In a later example, the agent says a longtime contact reached out after their family had been looking for an agent to sell an investment property, which had been listed the week before and was worth nearly $5 million.
HousingWire also recounts how asking follow-up questions during a rental-related call helped prompt a move from renting to buying, including a three-bedroom apartment purchase for just under $3 million.