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Nike shares lag the Dow as stock underperforms over multiple periods
The article highlights NIKE down 15.5% over three months, versus a 4.2% Dow gain, and cites expectations of low-to-mid single-digit revenue declines.
NIKE, Inc. is trading as a large-cap stock with a market value of $57.9 billion, but Yahoo Finance notes it has been underperforming the Dow Jones Industrial Average across several time frames. The outlet reports NIKE is down 15.5% over the past three months, while the Dow is up 4.2% over the same period, and it has fallen 38.7% year to date.
The stock’s broader drawdown is also steep, with NIKE down 49.9% over the past 52 weeks and off 50.6% from its 52-week high of $79.13 reached on Aug. 28, 2025, according to Yahoo Finance. The article adds that NIKE has been below its 50-day moving average since late February and below its 200-day moving average since early October, 2025.
Yahoo Finance attributes the underperformance to weakness in the core business and multiple global headwinds. It says the Sportswear and Jordan lines, which together represent about half of total revenue, are facing sluggish sell-through, heavy discounting, and shrinking order books, with revenue declines across international regions including APLA, EMEA, and Greater China.
Looking ahead, the outlet says management expects low-to-mid single-digit revenue declines, driven by falling foot traffic and cautious consumer spending, alongside evolving tariffs and geopolitical friction. It also points to market-share pressure from competitors described as more agile.
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