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At close · Thu, Sep 3, 2026
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HomeEarningsAnalyst RatingsNVIDIA to acquire Hugging Face for about $12.9 billion

NVIDIA to acquire Hugging Face for about $12.9 billion

The all-cash and equity-structured deal includes about $11.9 billion as the core purchase price, plus up to $1 billion in retention awards tied to employees who join NVIDIA if the transaction closes.

NVIDIA has agreed to acquire Hugging Face, the open-source AI platform, for approximately $12.9 billion, a move intended to strengthen its software ecosystem alongside its CUDA architecture, according to MarketBeat Ratings.

The outlet frames the deal as a shift in competitive strategy away from only leading with data-center chips as hyperscalers increasingly deploy custom accelerators, arguing that ecosystem lock-in and deployment friction are becoming central battlegrounds.

MarketBeat Ratings says Hugging Face functions as a central hub for open-source AI developers, and bringing it in-house could allow NVIDIA to influence deployment standards and transition customer relationships from hardware purchases to ongoing software integration.

The article also details deal economics, citing a core purchase price of about $11.9 billion and up to $1 billion in equity-based retention awards for Hugging Face employees who join NVIDIA, while noting the risk that converting an open-source repository into a proprietary structure could trigger a developer exodus.

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