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Rivian readies the R2 electric SUV for broader, mass-market demand

The R2 is positioned as a smaller, lower-priced SUV that brings additional features from the larger model to a more suburban customer base.

Reported · Written up by our desk · Equities

The New York Times Business says electric automaker Rivian is preparing its R2 SUV, a new model designed to appeal to a broader mass market.

The publication describes the R2 as taking elements that work from Rivian’s larger, more expensive SUV, while making the vehicle tidier in size and price.

The outlet also says the R2 adds a range of features with a focus on everyday use for drivers, including buyers outside of urban areas.

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