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Apple faces pricing pressure on new iPhones after price increases

Analysts say Apple’s higher iPhone pricing may not fully protect margins if the company must absorb some of the underlying cost increases.

Reported · Written up by our desk · Sectors

MarketWatch reports that Apple has raised prices on its new iPhones, but the move may put the company on a difficult path as it weighs whether it can pass costs through to consumers or needs to absorb them itself.

According to the outlet, analysts characterize the situation as a pricing “tightrope,” suggesting the company could still be forced to eat some expenses even after list price increases.

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