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Zillow forecasts faster rent growth as for-sale activity cools

Zillow said single-family rents are projected to rise 2.1% in 2026 after rent-growth momentum accelerated 13% from the prior month.

Reported · Written up by our desk · Residential

Zillow Research projects that the rental market is gaining momentum into the home stretch of 2026, while the for-sale market may be losing steam, according to its August housing market forecast.

Zillow said rent growth accelerated 13% from the prior month, pointing to improving momentum in rentals.

In its outlook, Zillow projects single-family rents will rise 2.1% in 2026.

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