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Zillow data tracks where renters browse before relocating

Zillow Research says its rental search tracking is meant to signal where prospective tenants are considering new markets before they move.

Reported · Written up by our desk · Residential

Zillow Research highlighted new data that monitors where prospective renters are browsing before they commit to a new location, using those search patterns as an early read on relocation demand.

The analysis is centered on rental search behavior, aiming to show where renters may be headed based on where they look during their decision process.

According to Zillow Research, the tracking offers a way to view shifting interest across rental markets rather than waiting for moves to be finalized.

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