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McDonald’s leans on new chicken and AI initiatives to win back customers
Investors appear unconvinced by plans to introduce new McNugget flavors, after an analyst noted McDonald’s has struggled to stand out with chicken-related innovation.
MarketWatch reports that McDonald’s is rolling out a new push built around chicken items and AI, aimed at bringing back customers.
The outlet says investors are not fully persuaded by plans to introduce new McNugget flavors, with an analyst pointing to difficulty in breaking through on chicken-related innovation.
MarketWatch frames the move as a “historic bet,” but highlights investor skepticism around whether the chicken-and-AI strategy will translate into renewed customer demand.
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