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Sydney Sweeney partners with Novig to promote sports prediction app
Novig says its “Just Sports” campaign runs across digital, social, video, and outdoor advertising through football season.
Sydney Sweeney is partnering with Novig as part of a campaign to promote the sports-focused prediction exchange. CryptoSlate reports the actress is listed as both a partner and an equity holder in Novig following the company’s Sept. 9 campaign announcement.
The promotion, dubbed “Just Sports,” is set to run across digital, social, video, and outdoor advertising through football season, with the effort aimed at driving people to notice the app, recognize the brand, and try it.
CryptoSlate describes prediction markets as a way to turn interests such as sports, politics, or entertainment debates into something users can trade, with participants effectively seeing their opinions reflected in prices.
The outlet frames the hiring as a bid to move the industry beyond online probability discussions by using a mainstream celebrity to draw attention to the Novig app.