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Six Flags rolls out BNPL Flex Pay after weaker Q2 results
Six Flags posted Q2 EPS of 14 cents versus 29 cents expected, and revenue of $864.9 million versus $929.3 million forecast.
Six Flags Entertainment has launched Flex Pay by Upgrade, a buy-now-pay-later option for eligible online purchases of at least $49, including season passes, with guests able to activate passes immediately and make fixed monthly payments. The move follows disappointing Q2 2026 results announced in August, according to MarketBeat Ratings.
In the quarter, Six Flags reported EPS of 14 cents compared with analysts’ 29 cents expectation, while revenue came in at $864.9 million versus the $929.3 million forecast. The company also reported a net loss of $202.6 million, up from $99.6 million a year earlier.
MarketBeat Ratings added that both EPS and revenue were lower year over year and that the losses come despite the company’s seasonally stronger second and third quarters. With the stock down 45% over the past 12 months, an activist investor JANA Partners is pushing the board to explore a sale, leaving investors to weigh a slow turnaround against a possible buyout.