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UK universities offer content creation degrees aimed at monetizing social media
The BBC Business story describes a Nottingham Trent graduate who says her degree helped her start earning, with coursework focused on audience building, brand engagement, and monetization.
BBC Business highlights the growing push by UK universities to offer degrees in content creation, with the aim of teaching students how to earn money through social media posts.
One example featured is a 21-year-old who graduated in July from Nottingham Trent University, where the program covered making videos and posts for Instagram, TikTok, and YouTube, along with building audiences, engaging with brands, and monetizing content.
The article says the curriculum also emphasized business and social media skills, including how to create work for brands and how to use technology and industry contacts, which the graduate credits for helping her advance faster.
The story adds that the graduate, who declined to disclose exact earnings, said she is already making money and has taken on work including creating videos for others and being hired as a TikTok live selling host.