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Home›ETFs & Funds›Fund Industry›Conagra Signals Plan to Simplify Frozen Meal Product A…

Conagra Signals Plan to Simplify Frozen Meal Product Assortment

The company said it sells more than 400 single-serve frozen meal products across brands including Healthy Choice, Evol, and Marie Callender’s.

Reported · Written up by our desk · Fund Industry

Conagra Brands said it is considering a simpler frozen-meal assortment, citing the current breadth of its offerings as potentially too complex.

According to MarketWatch, the company currently sells more than 400 single-serve meal products under brands including Healthy Choice, Evol, and Marie Callender’s.

MarketWatch reported that Conagra CEO John Brase suggested the selection could be pared down to create a “much simpler, more productive assortment.”

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Sources

MarketWatchTV dinner overload? The frozen-food aisle may be too crowded for its own good.
MarketWatchTV dinner overload? The frozen-food aisle may be too crowded for its own good.

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