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At close · Thu, Jul 9, 2026
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HomeUS MarketsEquitiesBeyond to buy rights to reintroduce Buy Buy Baby with…

Beyond to buy rights to reintroduce Buy Buy Baby with Bed Bath & Beyond

MarketWatch Pulse reports the retailer plans a deal involving Buy Buy Baby’s brand rights.

MarketWatch Pulse reports that Beyond is looking to buy rights tied to the Buy Buy Baby brand, with the goal of reuniting it with Bed Bath & Beyond.

The report provides no further details in the available summary.

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