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Beyond to buy rights to reintroduce Buy Buy Baby with Bed Bath & Beyond

MarketWatch Pulse reports the retailer plans a deal involving Buy Buy Baby’s brand rights.

Reported · Written up by our desk · Equities

MarketWatch Pulse reports that Beyond is looking to buy rights tied to the Buy Buy Baby brand, with the goal of reuniting it with Bed Bath & Beyond.

The report provides no further details in the available summary.

← Newer storyBeyond to buy rights to Buy Buy Baby and reunite the brand with BB&B

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Sources

MarketWatch PulseBeyond to buy rights to Buy Buy Baby brand and reunite it with Bed Bath & Beyond

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