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At close · Thu, Jul 23, 2026
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Home›US Markets›M&A & Deals›Beyond to buy rights to Buy Buy Baby and reunite the b…

Beyond to buy rights to Buy Buy Baby and reunite the brand with BB&B

Reported · Written up by our desk · M&A & Deals

MarketWatch Pulse reports that Beyond will buy rights to the Buy Buy Baby brand and work to reunite it with Bed Bath & Beyond.

The deal centers on transferring those brand rights, according to the report.

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Sources

MarketWatch PulseBeyond to buy rights to Buy Buy Baby brand and reunite it with Bed Bath & Beyond

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