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Lenders and servicers lean on AI and digital tools to boost mortgage conversion
The discussion highlights that firms are working to turn consumer information gathered through digital marketing into actual loans, while also addressing adoption barriers.
Mortgage industry figures are focusing on how AI and other digital innovations can improve returns on technology investments across the mortgage lifecycle, from consumer engagement to conversion and servicing, according to Mortgage News Daily.
In a segment tied to STRATMOR Group's Technology Insight Digital Innovations study, the outlet said lenders and other mortgage players are examining where digital tools are most effective, what slows adoption, and which technologies are expected to shape the next phase of mortgage innovation.
Mortgage News Daily also pointed to ongoing deal activity involving major industry participants, while emphasizing a broader challenge: whether companies can successfully convert consumer information captured through digital programs into completed loans.
The piece further highlighted that servicing-focused strategies are being marketed around retention, with one example describing an approach that combines full origination capabilities across FHA, VA, USDA, and conventional with a retention strategy aimed at maximizing lifetime borrower value and reducing runoff.