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Which? finds 150 unsafe baby products still listed on UK marketplaces
The consumer group said 150 unsafe items were sold by third parties across eight platforms, including bottle-feeders, sleep pillows, and sleeping bags that it links to OPSS safety alerts.
Which? says potentially unsafe baby products, including self-feeding devices, pillows and sleeping bags, are still being sold on UK online marketplaces by third-party sellers. BBC Business reports the consumer group found 150 unsafe products listed on sites such as Amazon, eBay and TikTok, despite prior safety warnings and recalls.
The investigation focused on three product types that have been flagged by the UK Office for Product Safety and Standards (OPSS): sleeping bags, self-feeders and sleep pillows. Which? found that more than a third of the 150 unsafe products were bottle-feeding devices designed to feed with little or no assistance despite an obvious choking risk, including 33 long-straw designs and 21 pillow bottle-holders that fasten around a baby’s neck.
Which? also said it found 59 sleeping bags with hoods or without armholes and 37 sleep pillows marketed for newborns, despite concerns about suffocation and overheating and NHS safe sleep guidance. The consumer group pointed to an OPSS alert from 2022 for bottle-feeders and an additional OPSS alert in December 2025 covering baby sleep pillows, including some marketed with claims of improving night-time sleep.
According to BBC Business, Which? urged the government to use new powers under the Product Regulation and Metrology Act to make online marketplaces legally responsible for the safety of products sold through third-party sellers, with tough enforcement for failures. The companies involved told Which? they had removed some of the products it flagged.