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At close · Mon, Jul 13, 2026
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HomeInsuranceIndustry & DealsArtificial expands US re/insurance push to target whol…

Artificial expands US re/insurance push to target wholesale and MGAs

The London-based insurtech said its US buildout is aimed at supporting higher submission volumes and operational complexity in the wholesale market and via MGAs.

Artificial, a London-based insurtech, is stepping up its US re/insurance expansion with a focus on technology support for wholesale distribution, MGAs, and more structured underwriting workflows, Reinsurance News reports.

Artificial President Eric Joost said the opportunity is driven by rising volumes of submissions and added operational complexity as specialty insurers and brokers scale, even as underwriting expertise and capital remain available.

Joost said a key part of the firm’s strategy is tailoring its approach to US market practices rather than simply transplanting its London model, noting that while transaction mechanics are similar, operational handling differs.

Over the next 12 to 24 months, Joost said the company’s priority is to establish a clearer US position through a more visible market presence, including adding people and engagement to improve customer understanding of what Artificial delivers.

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