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Brown & Brown says AI rollout will not drive major layoffs
The broker is scaling an AI-first strategy across about 23,000 employees and says it will be used to modify roles and boost customer outcomes, not cut headcount.
Brown & Brown CEO Powell Brown said the firm is not planning a significant workforce reduction as it scales an AI-first strategy across roughly 23,000 employees. Brown said the company is treating AI as a growth enabler rather than an expense-reduction tool.
Brown said the initiative is intended as a business transformation supported by technology, not an IT project, and that employees will see their jobs modified while continuing to grow. He added that providing access to an AI platform will not create meaningful improvements without training, shared capabilities, and tools designed for specific business needs.
Brown contrasted the approach with other brokers and insurers that have linked AI and automation investment to headcount cuts. The article notes that Acrisure cited automation when it cut about 400 accounting and back-office roles in late 2025, then reduced roughly 2,250 jobs, about 11% of its global workforce, in a phased restructuring through 2027.
The piece also references an Aon and The Jacobson Group Q1 2026 Insurance Labor Market Study, which found automation and process improvements were commonly cited reasons for planned staff reductions ahead of reorganization. Brown said roles at Brown & Brown are likely to change as the rollout unfolds, and employees will need to develop skills to use AI for customer benefit.