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Luxury buyer interest in U.S. doubles in early 2026, report finds

Searches for unique luxury properties rose 146% year over year, and land-related searches climbed 97% as buyers target privacy and larger estates.

Reported · Written up by our desk · Residential

HousingWire reports that Coldwell Banker’s Global Luxury 2026 Mid-Year Report found prospective buyer interest in U.S. luxury real estate doubled during the first five months of 2026.

The report attributes the shift to affluent buyers increasingly seeking larger properties and neighboring parcels, citing privacy and multigenerational living. It also says international interest surged, with particular attention on California, New York, and Florida.

Coldwell Banker says searches for distinctive luxury listings, including estates and private islands, increased 146% year over year, while searches for land rose 97%. It also found nearly 40% of surveyed luxury property specialists said buyers are willing to compromise on a property’s condition for the right location.

In addition, the report cited market performance trends, with luxury single-family home sales up 2.8% year over year and sales of attached properties down 3.8%. Coldwell Banker said land scarcity is a key factor behind the emphasis on larger footprints.

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