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Hong Kong launches “Only in Hong Kong” campaign to market visitor experiences
The Tourism Board said the campaign is rolling out on digital and social media worldwide this month, with a TV debut in Hong Kong on Monday.
Hong Kong is rolling out a new global tourism campaign designed to shift how visitors experience the city, with officials aiming to promote Hong Kong as a place to be felt rather than just seen, according to the South China Morning Post.
The “Only in Hong Kong” campaign highlights a range of activities and places, from mahjong games and tram rides to hidden beaches and Kai Tak Stadium, and it is being framed through contrasts such as dense urban settings alongside secluded natural escapes.
The campaign began expanding on digital and social media platforms worldwide earlier this month, the Tourism Board executive director Anthony Lau Chun-hon said, and a television advertisement will debut in Hong Kong on Monday.
Officials also plan to expand the effort in phases across the city’s major visitor source markets using global and regional television networks, localized media channels, and outdoor advertising, the report said.