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Agents can use top-producer comparisons to build a decision basis

HousingWire says sellers often choose agents they were referred to or previously worked with, about two-thirds of the time, shifting the focus from tools to trust and execution.

Reported · Written up by our desk · Residential

HousingWire outlines how real estate agents should respond when sellers ask why they should be hired instead of a top producer, saying the comparison should be treated as a prompt to provide a clearer decision basis.

The outlet recommends using competitor MLS metrics to ground the conversation in measurable differences, focusing on the ratio of listings taken to listings sold, average days on market, the list-price-to-sale-price ratio, and the average sale price.

HousingWire cautions agents not to disparage competitors, instead acknowledging a rival's scale and redirecting to execution factors like management of the transaction, communication, availability, and the relationship, which it says are where real differentiation actually lies.

The article also points to National Association of Realtors data, saying roughly two-thirds of sellers hire an agent they were referred to or had previously worked with, suggesting many buyers weigh familiarity and confidence over largest market share.

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