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Mortgage originators shift to HELOC and non-QM as rates stay high
Account executives at Angel Oak Mortgage Solutions say brokers are focusing on borrower education and relationship building instead of waiting for rates to fall.
In a higher-rate mortgage environment, HousingWire reports that originators are increasingly framing their work around opportunities, with account executives helping brokers refine outreach and product strategies rather than waiting for conditions to improve.
HousingWire reports that Eric Olson and Stacy Flanigan, senior account executives at Angel Oak Mortgage Solutions, say the emphasis is shifting toward generating business through borrower education and relationship building. Olson describes his role as more counselor-like, helping brokers create narratives about what is working in the market, and steering discussions to the actions they can control.
According to HousingWire, both executives point to non-QM lending and home equity products as growing areas for originator growth, particularly for borrowers who fall outside traditional agency guidelines. Flanigan adds that top performers are expanding product expertise while helping borrowers understand long-term financial goals and the value of homeownership.
HousingWire reports that Olson also highlights practical adjustments such as refining marketing, rethinking borrower outreach, and exploring new product opportunities, including scenarios involving HELOCs. The outlet says discussions with originators increasingly focus on success in the current market rather than frustration over difficult lending conditions.