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Coca-Cola shares rise toward record high as shoppers trade to soda

The stock is outperforming amid broader consumer weakness as demand holds up for the beverage maker’s brands.

Reported · Written up by our desk · Equities

Coca-Cola’s shares are moving higher despite signs of pressure on consumer spending, with the stock on track to reach a record high, according to MarketWatch.

The outlet attributes the resilience to the company’s ongoing appeal to shoppers who are looking for value, suggesting buyers are trading within the soda category even as overall consumer sentiment stays weak.

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