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Greggs profit rises 20% as menu shifts toward matcha and protein
For the 26 weeks ended June, Greggs reported pre-tax profit of £76.0 million, up from £63.5 million a year earlier, alongside 7.2% higher sales.
Greggs, the UK’s largest fast-food chain, said its shift toward trending and higher-protein options helped boost results, with it reporting a 20% rise in profit over the first half of the year. The company attributed the performance to menu changes and new drink launches including matcha-based items, as it targets more health-conscious customers while broadening its appeal.
Total sales for the 26 weeks ended June topped £1.1 billion, up 7.2% from the same period a year earlier. Pre-tax profit for the first half was £76.0 million, compared with £63.5 million in the prior-year period.
Greggs said it has relaunched its salad range, adding protein and more choice, and is also aiming to attract “new and younger customers” with iced matcha lattes. Chief executive Roisin Currie said the company is “broadening and innovating” in line with changing tastes and trends, while making nutritional information clearer on its labels.
The company also reported that it opened 34 stores in the first half of 2026, taking its total to 2,773 after 31 closures. Currie said Greggs is monitoring customer behavior to ensure new locations increase visits without cannibalising existing shop sales, and that it has no price rises planned after May increases for breakfast, lunch and “big” deals.