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FTC sues Hims over alleged sharing of private health data with Meta and Snap
The complaint also alleges consumers were enrolled in recurring prescription subscriptions without informed consent, despite Hims marketing the service as private and secure.
The Federal Trade Commission, joined by California and Utah, filed a lawsuit against publicly traded telehealth provider Hims & Hers, alleging the company promised consumers a private healthcare experience while sharing sensitive health information with third-party advertising platforms including Meta and Snap.
According to the complaint filed Tuesday in U.S. District Court for the Northern District of California, Hims told consumers its services were “100% online, private, and secure,” and that medical records and sensitive health information would only be accessed by healthcare providers managing care. Regulators allege the company instead disclosed consumers’ health information to advertising partners without clearly informing users.
The FTC says Hims used tracking technologies, including Meta Pixel and Meta Conversions API, along with tools from other advertising ecosystems, to transmit information about users’ activity on its platforms. The lawsuit also alleges consumers were enrolled in recurring prescription subscriptions without informed consent.
The FTC said the practices affected people seeking treatment for conditions that include erectile dysfunction, premature ejaculation, mental health disorders, hair loss, and weight loss. FTC Bureau of Consumer Protection Director Christopher Mufarrige said the commission’s case describes consumers being locked into subscriptions and having their most private health information disclosed without consent, according to the agency statement.