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Taco Bell sales recover after Cyclospora outbreak

Yum Brands attributed the rebound to improved transparency about removing affected lettuce from stores.

Reported · Written up by our desk · Equities

The New York Times Business reports that Taco Bell sales have recovered following a Cyclospora outbreak.

Yum Brands, the parent company, said transparency about pulling affected lettuce from stores helped the chain rebuild consumer trust.

The report frames the recovery as a trust and customer-impact issue for Yum Brands and its Taco Bell brand.

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