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Reddit CEO says Google AI Overviews reduce referral traffic

Steve Huffman said Reddit must adapt to Google’s shift away from traditional search links as traffic changes.

Reported · Written up by our desk · Trade & Tariffs

CNBC Markets reports that Reddit CEO Steve Huffman said Google’s AI Overviews cannot replace the referral value of what he called the traditional “10 blue links.”

Huffman said Reddit will need to find ways to work around changes at Google as the search experience delivers less traffic than it did previously.

The comments frame the challenge for Reddit as Google adjusts how it surfaces results, with the potential effect of reducing the audience reach Reddit gets through referrals.

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