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Snapchat joins YouTube, LinkedIn and Substack to curb AI-generated “slop”
Snap says it will continue recommending AI-enhanced or edited content, while acknowledging fully AI-generated posts are typically low-quality and repetitive.
Snapchat has joined YouTube, LinkedIn and Substack in a broader push to reduce the spread of AI-generated content that is entirely produced by generative tools, a phenomenon widely described as “AI slop,” BBC Business reports.
BBC Business says Snapchat will not ban all AI-generated material because the platform offers its own AI tools and will still recommend content that is AI enhanced or edited. However, Snapchat acknowledged that fully AI-generated videos and other content are generally low-quality and repetitive, and it pointed to research suggesting people respond negatively to that kind of output.
The report also notes that LinkedIn introduced a user option to report posts or comments that appear AI-generated, while citing its own scale of enforcement, including blocking billions of attempts to post AI-generated comments and catching hundreds of thousands of automated comment attempts each day. LinkedIn is also removing an automated prompt that would tell users how to enhance a draft post with AI.
BBC Business adds that Substack has unveiled a tool aimed at helping readers detect AI-generated writing, and it cites research finding that up to 40% of writing on social media may be fake or AI-generated. YouTube, owned by Google, has also moved to address AI slop, according to the report.