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AI is shifting what makes real estate agents effective

A Realtor.com survey found 82% of buyers and sellers already use AI during home searches, changing the mix of skills clients expect from agents.

Reported · Written up by our desk · Residential

HousingWire says AI is reducing time spent on repetitive administrative work that once took agents years to master, such as writing listing descriptions, organizing follow-up, and creating marketing content.

The outlet argues the core, uniquely human parts of the job still matter, including negotiating, advising clients, and building trust, but the competitive edge increasingly comes from combining technology with human judgment.

The consumer shift is also underway, with more buyers and sellers using AI assistants to summarize markets, compare neighborhoods, and recommend professionals to contact.

HousingWire adds that AI is not selecting an agent for consumers, but it is shaping how informed buyers and sellers arrive at the conversation, citing a Realtor.com survey that put AI usage at 82% during home searches.

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