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Jackson Financial reports record RILA sales as retirement income demand rises

Retail annuity sales totaled $5.9 billion in Q2 2026, with RILA revenue reaching $2.3 billion, up 69% year over year.

Tuesday, August 4, 2026 · Written up by our desk · Life Insurance

Jackson Financial Inc. reported a sharp surge in retail annuity sales in the second quarter of 2026, citing accelerating demand for retirement income products designed to limit downside risk. The Lansing, Michigan-based insurer said retail annuity sales rose to $5.9 billion, up 34% from the same period last year.

Much of the growth came from registered index-linked annuities, or RILAs. Jackson posted RILA sales of $2.3 billion in Q2 2026, up 69% year over year and the highest single-quarter total in the company’s history.

Fixed and fixed index annuity sales also climbed, reaching $812 million, up 73% year over year. The company linked that increase to demand for its Jackson Income Assurance FIA.

Variable annuity sales rose more modestly, increasing 8% to $2.7 billion. Insurance Business said the gap reflects where advisors are steering client discussions now, pointing to RILAs’ buffer or floor features meant to help address sequence-of-returns risk for clients near retirement, alongside the regulatory requirement under the SEC’s Regulation Best Interest to document recommendations as in the customer’s best interest.

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