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Banner Life files trademarks for four new life insurance branding names

The four trademark applications were submitted on October 9 and cover life insurance underwriting, issuance, and administration, plus insurance advertising and marketing services.

Reported · Written up by our desk · Life Insurance

Banner Life has filed four new trademark applications for names including CelebrateLife, SteadyLife, GoldenLife, and HonorLife, signaling potential new branding for its life insurance business, Coverager reports.

All four applications were submitted October 9. They seek protection for the names covering life insurance underwriting, issuance, and administration, along with insurance advertising and marketing services directed at brokers, agents, and consumers.

The filings do not specify logos or designs. They also do not identify particular products or indicate whether the names are intended for product lines, marketing campaigns, or a broader brand change.

Coverager reports the update affects both Life and Health business lines and applies only to forms that previously included the logo or web address.

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