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UWM launches Bullseye 90 for 90-bps broker pricing discount
The incentive runs through Sept. 8 and requires brokers to send a credit report to UWM’s lock desk within one day of locking the loan.
United Wholesale Mortgage introduced Bullseye 90, a 90-basis-point pricing incentive that brokers can apply to one eligible conventional or government purchase or refinance loan. The discount is available through Sept. 8 and can be used on FHA, VA, and USDA options, according to HousingWire.
UWM said Bullseye 90 cannot be combined with other incentives, including Control Your Price or a 25-bps temporary rate buydown. Brokers also must submit a credit report to UWM’s lock desk within one day of locking the loan for the discount to apply.
The Michigan-based lender framed the program as a way for brokers to gain pricing flexibility on agency loans while staying competitive. HousingWire also noted the incentive is the latest in a series of 2026 pricing promotions launched by UWM, following Refi '86, Purchase Boost 50, and an earlier 40-bps discount in the first part of the year.