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Wendy’s new CEO outlines turnaround as customers shift away

Reported · Written up by our desk · Sectors

MarketWatch reports that Wendy’s new CEO is launching a turnaround effort after acknowledging that food quality and service problems have driven customers away.

The outlet says the company is treating the decline as something to fix operationally, positioning the initiative as a response to the burger wars competitive pressure.

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Sources

MarketWatchHere’s why Wendy’s is losing the burger wars
MarketWatchHere’s why Wendy’s is losing the burger wars

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