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Tariffs and shifting rules squeeze Shein's low-price model

CNBC Markets reports Shein has started raising prices, and demand is weakening as shoppers move away from the brand’s bargain offering.

Reported · Written up by our desk · Trade & Tariffs

Shein is facing growing pressure as new tariffs and changing regulations disrupt the company’s low-price model, according to CNBC Markets.

The outlet says Shein’s strategy had previously won over customers with low costs, but the latest policy changes have forced the company to raise prices.

CNBC Markets reports that some shoppers are now fleeing the brand as higher pricing reduces its appeal in the discount segment.

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