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China pushes into halal markets for food, cosmetics and fashion

The push highlights that gaining customer trust is positioned as a key barrier to selling into the Muslim world, beyond making low-cost goods.

Reported · Written up by our desk · Trade & Tariffs

China is working to expand exports into halal-focused consumer categories, including food, cosmetics and fashion, as it seeks more demand in the Muslim world, according to MarketWatch.

The outlet said that while Chinese exporters can compete on price in many goods, winning in this market depends on factors that are harder to produce quickly, with trust singled out as a central challenge.

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