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Google buys Spirit Airlines data for $10 million to train AI models
The Spirit Airlines dataset includes items like employee emails, Microsoft Teams messages, and calendars, with customer information to be stripped before the sale closes at a bankruptcy court hearing.
Alphabet’s Google unit agreed to buy internal business data from bankrupt Spirit Airlines for $10 million, after outbidding an offer from AI data company Mercor, according to Yahoo Finance. The purchase covers records such as employee emails, Microsoft Teams messages, spreadsheets, calendars, and marketing and operations data, with the material to be stripped of customer information before the deal closes.
The transaction is expected to be completed following a bankruptcy court hearing. Yahoo Finance notes the deal is small relative to Alphabet’s scale, but it signals how aggressively Google is seeking raw data to train its AI models.
Beyond the data purchase, Yahoo Finance highlights Alphabet’s AI buildout across Google Cloud and advertising. Google Cloud revenue rose 82% year over year to $24.8 billion in the second quarter, with operating income increasing from $2.8 billion to $8.8 billion and margins climbing to about 36%.
On the search side, the outlet says Gemini Enterprise is used by nearly 90% of the Fortune 100, while Alphabet attributes improvements in search revenue to AI Overviews and AI Mode. Yahoo Finance also reports Alphabet posted second-quarter net income of $112.2 billion on revenue of $119.8 billion, with $98.0 billion coming from other income driven mainly by a $94.1 billion unrealized gain tied to its early SpaceX stake.