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SSENSE shifts part of operations to the US to reduce tariff exposure
The move targets American shoppers, aiming to help customers avoid tariff costs that Ssense faces on goods shipped into the US.
The New York Times Business reports that Ssense, the Canadian online retailer, is adjusting its comeback strategy as it faces the impact of Trump-era tariffs.
According to the outlet, the company is relocating a core portion of its business to the United States so that American customers can purchase goods in a way that avoids hefty tariff charges.
The changes are intended to improve affordability and competitiveness in the US market while Ssense continues efforts to rebuild momentum.
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