Crypto
Home›Crypto›Regulation›Chelsea names Circle as principal front-of-shirt partn…
Chelsea names Circle as principal front-of-shirt partner for 2026/27
USDC branding is set to debut Aug. 30 on Chelsea's first Premier League home match of the 2026/27 season against Brighton, with the sponsorship covering men's, women's, and academy kits.
Chelsea Football Club has selected Circle Internet Group as its principal and official front-of-shirt partner for the 2026/27 season, giving USDC a prominent place on the club's men's, women's, and academy kits, according to CryptoSlate.
The branding is scheduled to appear for the first time on Aug. 30, when Chelsea plays its first Premier League home game of the season against Brighton, with the sponsorship designed primarily around wider mainstream brand exposure for the stablecoin.
Circle is receiving a principal partner designation and central sponsor placement across three sets of Chelsea shirts for the 2026/27 season, as the club has previously gone without a main shirt sponsor for extended stretches in the Premier League.
CryptoSlate notes that the announcement does not include a Chelsea payment product or say supporters will use USDC to buy tickets or merchandise. Circle's disclosure also states that USDC is not issued or regulated under UK law and that the sponsorship is not an invitation to acquire, hold, or trade a cryptoasset or to use a financial service.