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Circle becomes Chelsea’s front-of-shirt sponsor with USDC branding
Circle and USDC branding will appear on Chelsea men’s, women’s, and academy shirts starting the 2026/27 season, as the total US stablecoin supply is $292.2 billion.
Circle has signed a sponsorship deal with Chelsea FC to become the club’s principal partner and official front-of-shirt sponsor, with USDC branding appearing on Chelsea’s men’s, women’s and academy shirts starting with the 2026/27 season, The Block reported.
The announcement ties the partnership to stablecoin adoption, which the outlet says is accelerating globally around US dollar-pegged assets.
According to The Block’s data dashboard, total US dollar stablecoin supply is $292.2 billion, led by Tether’s USDT at $183.3 billion, or 62.7%, and Circle’s USDC at $73.9 billion, or 25.3%.
The Block also noted that Circle positions USDC to operate under the GENIUS Act framework signed into law last year, while USDT primarily operates outside that framework globally.