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Builders sold below asking in all 25 markets, with Texas deepest

Audience Town data analyzed 201,000 sales and found builder discounts were deepest in Texas.

Reported · Written up by our desk · Residential

Builders sold below asking prices in every one of 25 housing markets, with the deepest discounting reported in Texas, according to exclusive data analyzed by Audience Town and shared with HousingWire.

HousingWire reports the analysis covers 201,000 sales across the 25 markets, and it found builders needed to sweeten offers as demand stayed cautious.

The reporting notes that builders have leaned more on rate buydowns, price discounts, and closing-cost incentives to spur purchases while buyers are more likely to delay decisions.

HousingWire also cites growth in AI usage, saying AI-assisted sales sessions rose 12x in 2026 as homebuilders navigate a tougher-than-expected housing market.

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