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Hong Kong businesses shift toward brand building and new customer channels
SCMP Economy profiles how established companies in Hong Kong are adapting as the city transforms its economy, focusing on three enterprises that have refreshed their brands and reinvented parts of their businesses.
The report describes a scene at Lin Heung Lau restaurant on Wellington Street, where Hong Kong football fans watched World Cup matches over dim sum rather than at a traditional sports bar setting.
According to the article, the restaurant’s team said the event was not only about making money, it was about brand building and creating another channel to reach customers.
The piece is part of a two-part series on Hong Kong’s economic transformation, with this installment looking specifically at how these businesses are finding new ways to attract and engage customers.