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Master-planned community developers market social spaces for residents

Reported · Written up by our desk · Residential

The New York Times Business reports that developers of master-planned communities are increasingly building and branding social amenities to address residents' concerns about isolation and their desire for friends.

The outlet highlights Amity Lane, describing features such as fresh pies, book groups, and puzzle challenges as examples of how these communities are packaged as part of the living experience.

The story frames the approach as a business opportunity for developers, aimed at making neighborhoods feel more connected and community-oriented.

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