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McDonald’s stock near four-year lows as AI pricing plan nears earnings
The stock is trading just above $230, down more than 30% since March, and the RSI has slipped to 23 ahead of its next earnings report.
McDonald’s shares are trading near four-year lows as the company moves toward its next earnings report, with momentum indicators pointing to oversold conditions. MarketBeat Ratings said the stock is just above $230, down more than 30% since March, and at its lowest level in nearly four years, with its relative strength index falling to 23.
Ahead of earnings, the company is rolling out an AI-driven pricing and loyalty engine that includes tests of dynamic pricing, according to the same report. It said the plan was outlined at an investor day last week.
MarketBeat Ratings added that McDonald’s presented a menu-pricing engine designed to use transaction and local market data to suggest prices for each restaurant and item, while keeping the final decision with franchisees. The report also noted the initiative is tied to a second connected tool, with the company beginning testing in the run up to earnings.