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Japanese, South Korean, Thai brands gain share in Hong Kong retail
In the first nine months of 2026, mainland Chinese brands have lost demand as Japanese, South Korean, and Thai retailers together reached a three year high share of new entrants.
Japanese, South Korean, and Thai brands have boosted their share of new entrants in Hong Kong’s retail property market by 7 percentage points to more than one-third in the first nine months of 2026, according to Cushman & Wakefield, as mainland Chinese brands saw demand for shops slip.
Cushman & Wakefield said a wave of new storefronts pushed the combined share of Japanese, South Korean, and Thai brands to a three-year high, and expected the trend to continue.
The shift includes Japanese fashion brand Cullni opening an outlet in Wan Chai, second-hand retailer Ragtag taking space in Hysan Place in Causeway Bay, and South Korean footwear brand Khiho entering through a store at K11 Musea in Tsim Sha Tsui.