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Spirit Christmas plans expansion to 44 stores across 15 states
The company is growing the winter concept from a 10-store pilot and has already added 30 locations in the Northeast and Great Lakes for 2025.
Bisnow reports that Spirit Christmas will expand this holiday season to 44 locations across 15 states, with stores switching from Spirit Halloween themes at midnight on Halloween.
According to Bisnow, the winter-themed concept launched two years ago as a test beyond Spirit Halloween dominance, beginning with an initial run of 10 stores, and it expanded in 2025 with 30 locations across the Northeast and Great Lakes.
Bisnow adds that Spirit Christmas locations are scheduled to open in November in states including Connecticut, Florida, Illinois, Indiana, Massachusetts, Maryland, Michigan, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, and Virginia.