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UK consults on plain vape packaging and bans on child-attracting names
The 100-day consultation would also restrict vape visibility in shops and curb the use of branding, imagery, and flavours aimed at children.
The UK has launched a 100-day public consultation on new rules meant to reduce how vapes are marketed to children, including requirements for plain packaging and limits on how products are branded and displayed in shops, according to BBC Business.
Health Secretary James Murray said the proposals target youth appeal, arguing there is clear evidence young people are being drawn to experimenting through a range of flavours, bright colours, and marketing displays. The plan would make packaging “bland,” restrict what imagery and branding can be used, and ban names tied to confectionery, sweets, desserts, and alcohol.
The consultation also proposes moving vapes out of sight in retail locations. It would further expand smoke-free style protections by giving powers to ban vaping in cars carrying children, in playgrounds, outside schools, and around hospitals.
Separately, the measures build on prior UK steps, including a ban on single-use vapes and upcoming restrictions on vending-machine sales and the future end of vape advertising and sponsorship. BBC Business cited data from Action on Smoking and Health showing about one million, or nearly one in five, 11-to-17 year olds in Great Britain reported trying vaping in 2025.